The AEGON companies strive to create better futures for all stakeholders by living our core values of respect, quality, transparency and trust. These values guide our actions and decisions, determine how we conduct ourselves responsibly in the marketplace, and assure that we deliver what we promise.

OUR COMPANY

• AEGON focuses on insurance, pension and related savings and investment products, in markets that are large, fast growing and reliably profitable. We are also active in accident and health insurance, general insurance and some banking activities.
• AEGON is recognized for its global financial strength as one of the world's largest listed life insurance groups. AEGON was formed in 1983, with roots in the Netherlands extending back over 150 years.
• While AEGON is focused on international expansion, the majority of its business is in three major markets: the Americas--including the United States, Canada and Mexico--the Netherlands and the United Kingdom. The Group is also present in a number of other countries in Europe (most notably Hungary, Spain and France) and in Asia (including Taiwan and China).
• AEGON has a consistent and disciplined strategy that fosters local market focus through highly decentralized operations. This has enabled us to achieve one of the strongest growth records in our sector.
• AEGON recognizes that its continuing success requires balancing all of its stakeholders' interests.

OUR VISION

• We strive to create better futures for our stakeholders through living our core values.

OUR CORE VALUES

• Respect: We treat all stakeholders the way that we want to be treated, with consideration for individual and cultural diversity.
• Quality: We offer products and services that are designed to improve our customers' financial security and future.
• Transparency: We provide open, accurate and timely information about our products, performance and financial results.
• Trust: We build long-term relationships by honoring our commitments.

Our core values are reflected in our Motto: "Respect People, Make Money, Have Fun."

OUR BUSINESS PRINCIPLES

Our Business Principles explain how we work together for the good of all stakeholders:

• Customers: We build long-term relationships with our customers by delivering products and services that are designed to improve their financial security and futures. We strive to provide clear, accurate and timely information to enable them to choose the right products and services for their evolving needs. We show our customers respect by honoring our commitments and soliciting their feedback and then acting upon it.
• Shareholders: We strive to create sustainable financial returns for all our shareholders while living our values and balancing the interests of all stakeholders. Open, accurate and timely communication allows our shareholders to make informed decisions.
• Employees: We work together to create a culture in which we encourage and provide our employees incentives for living the core values and being committed to each others' success through teamwork. Everyone is expected to seek the opportunities, training and resources necessary to succeed. We hold each other accountable for living our values, demonstrating initiative and teamwork, and acting in the long-term interest of all of our stakeholders.
• Business Partners: We strive to build long-term relationships with our business partners who we carefully select to share our core values. Together, we work to provide quality products and services. We work to communicate openly and accurately and expect our business partners to do the same, which benefits our stakeholders and allows them to make informed decisions.
• Communities: We demonstrate that we are good corporate citizens by striving to establish long-term relationships with community stakeholders and enriching the communities where we do business.
• For more information about Corporate Responsibility at AEGON.